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Advertising, Marketing & PR

Historical Collections Exhibit As new consumer markets developed following the Civil War, the advertising trade card met the need for an effective national advertising medium and heralded the arrival of an extraordinary variety of manufactured goods newly available to the American public. An exhibition organized by the Historical Collections Department of Baker Library. Search Catalog records for 1,000 of Baker Library's advertising trade cards, with accompanying digital images, are now available through the Visual Information Access (VIA) system, an online catalog of visual resources at Harvard. Baker Library holds more than 8,000 trade cards representing the full range of products and businesses advertised through this medium from the 1870s through the 1890s.

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Mapmaking and printing from 1820 to 2002

The Bartholomew Archive is the remarkable record of the Edinburgh-based firm of map engravers, printers and publishers, John Bartholomew & Son Ltd. It is one of the most extensive cartographic archives available for research in a public institution.

Members of the Bartholomew family were engaged in map-making from the first known map engraving work of George Bartholomew in 1825. John Bartholomew junior started printing operations before 1870. For more than a century afterwards the Bartholomew firm specialised in high-quality map production.
Importance of the archive

The Bartholomew Archive enables us to:

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Welcome to the website where you can find out what was happening in Edinburgh's Theatre Royal at the start of the 19th century.

The Theatre Royal was extremely important in the revival of Scottish culture during this period, and is often associated with popular stage adaptations of novels by Sir Walter Scott. We have digitised a selection of over 240 playbills, which were used to advertise performances and events, using originals in the collection of the National Library of Scotland.

Search or browse the playbills to see who performed in a particular play or which musical events were scheduled for the same night. We provide a list of further reading and links to living theatres in Scotland today.

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Propaganda – A Weapon of War is a small snapshot of Second World War propaganda that can be found in the National Library of Scotland’s collections.

Between 1939 and 1945, both Allied and Axis Governments greatly influenced wartime behaviour and attitudes through propaganda. This took various forms: the printed word and pictorial leaflets, radio broadcasts and cinema and poster campaigns.

White propaganda was mostly practical information intended for the Home Front. Black propaganda targeted enemy morale, and there was a strong Scottish involvement in the clandestine organisation that developed it – the Political Warfare Executive.

On this website you'll find examples of British Government propaganda, from 'Make do and Mend' to 'Tag und Nacht'.

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The pamphlets digitized here comprise a very small part of a much larger collection of pamphlets owned by the Labadie Collection on the topic of anarchism. In order to maintain a simple way for the project to continue, the pamphlets were chosen for this project in call number order, rather than by level of intellectual or historical significance. These pamphlets were first cataloged in 1982 with funding from the NEH using local subject headings and call numbers. Later, the pamphlets were added to the University of Michigan Library's online catalog MIRLYN , making them much more widely accessible. It is our intention to eventually digitize the remainder of the pamphlets as time and resources permit. Currently, there are almost 600 pamphlets available online.

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Online Campaign Literature Archive Every American election produces thousands of campaign flyers, pamphlets, posters, and bumper stickers, generally called "campaign literature." These documents provide an important record of the campaign, its participants, issues, and tactics. Despite this value, the small size, short production period, and irregular distribution of the documents, all outside the bounds of the traditional publishing industry, put most campaign literature beyond the scope of standard library collections. These materials are seldom saved for posterity.

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About the collection The AIDS Poster Collection consists of 625 posters from 44 countries including Australia , Austria , Canada , China (and Hong Kong ), Costa Rica , France , Germany , India , Japan , Luxembourg , Martinique , the Netherlands , New Zealand , Papua New Guinea , Poland , Portugal , Spain , Switzerland , Tahiti , Uganda , the United Kingdom , and the United States . The posters were issued by a variety of institutions and organizations to educate and warn people about AIDS and to offer advice and information in visual form. Some are more blunt and graphic than others, and they come in many styles.

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Kirk Collection Box A Brown University Library Providence, RI 02912 Tovah Reis Developed & hosted by Center for Digital Initiatives Box A Brown University Library Providence, RI 02912 cdi@brown.edu About This Collection The digitized items in the Alcohol, Temperance and Prohibition Collection are from the Alcoholism and Addiction Studies Collection , as well as from various collections in the Brown University Library — broadsides, sheet music, pamphlets and government publications.

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Center for Digital Scholarship Box A, Brown University Providence, RI 02912 About This Collection Lincoln broadsides were created and used to advertise and educate Americans about, as well as to commemorate, the Sixteenth President of the United States. They document the didactic use of Lincoln's image in the public sphere and suggest Lincoln's important place in American culture as a national role model to citizens at all levels of society. Adult and child, manufacturer, seller and purchaser, artist and businessman, private civic organization and public institution — all are represented as producers and consumers of the print materials included in this collection.

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About This Collection This database comprises sheet music from the McLellan Lincoln Collection at the John Hay Library and includes material written between 1859 and 1923. Music written about Lincoln ranges from popular song to compositions for orchestral performance. Although the focus is on Abraham Lincoln, these pieces offer an important resource for understanding the popular context of Lincoln’s life and presidency and, later, the significance of his legacy in American life. Between 1859 and 1865, popular music about Abraham Lincoln proliferated. Much more than simply suggesting 19th century musical fashions, Lincoln songs are an important source for understanding popular attitudes towards the Illinois candidate, later the 16th President, and his policy agenda.

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A project of the Anne S. K. Brown Military Collection Box A Brown University Library Providence, RI 02912 Tel.: (401) 863-2414 ASKB@Brown.edu Developed & hosted by Center for Digital Initiatives Box A Brown University Library Providence, RI 02912 cdi@brown.edu The Collection The Napoleonic satires housed in the Anne S. K. Brown Military collection of the John Hay Library represent several important gifts made to the library in the 20th century. In addition to the Napoleonic satires located in the military collection bequeathed by Ms. Brown, Paul Revere Bullard (Class of 1897) and William H. Hoffman contributed a variety of significant objects with a Napoleonic theme.

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History of Medicine About a hundred years ago, public health took a visual turn. In an era of devastating epidemic and endemic infectious disease, health professionals began to organize coordinated campaigns that sought to mobilize public action through eye-catching wall posters, illustrated pamphlets, motion pictures, and glass slide projections. Impressed by the images of mass media that increasingly saturated the world around them, health campaigners were inspired to present new figures of contagion, and recycle old ones, using modernist aesthetics, graphic manipulations, humor, dramatic lighting, painterly abstraction, distortions of perspective, and other visual strategies.

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History of Medicine Introduction 引言 Tuberculosis was one of the major epidemic diseases in 20th-century China, along with smallpox, malaria, cholera, schistosomiasis, and other epidemics. Organized efforts to fight the disease began in 1933 when the National Anti-Tuberculosis Association of China was established. From 1950 through 1980, the Chinese government launched anti-tuberculosis campaigns as part of the national public health movement. The Anti-TB Association and the Red Cross played important roles in the health education campaigns. Health posters became an important tool to disseminate health knowledge and methods of prevention and treatment. The campaigns, along with the universal free healthcare, led to a significant decline of tuberculosis.

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History of Medicine Chinese medicinal compounds were recorded as early as the Han dynasty, 2,000 years ago. Beginning in the 1880s, Western companies – notably Bayer, Hoechst (now Aventis), and Eli Lilly – challenged traditional medicine with the resources of modern capitalism. In turn, Chinese companies entered the new commercial markets: the Tianjin Pharmaceutical Factory, founded in 1921, used western methods to produce and market traditional Chinese medicines. The sheets shown here advertise a mix of European and Asian products, using ideal feminine and masculine images as well as the Tian An Men (Gate of Heavenly Peace). Ads for progesterone and methyltestosterone show the appeal of potent over-the-counter hormone therapies. 21 April 2010

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History of Medicine Public Health And War Public health and war have long been close companions, and maybe strange bedfellows. Starting with the Crimean War, and then the first terrible round of "modern wars" -- the American Civil War, the Franco-Prussian War and World War I -- military officials and civilian leaders called on health professionals and volunteers to help mobilize and protect military forces and civilian populations. Health professionals and volunteers, in turn, viewed war as an opportunity to test and implement their theories, as an opportunity to use newly discovered knowledge and newly invented technologies -- and eagerly jumped on war bandwagons to advance their professional, scientific, political and ideological goals.

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History of Medicine Guide to Tropical Disease Motion Pictures and Audiovisuals Introduction The Tropical Disease Motion Picture and Audiovisual Collection is comprised of films, videorecordings, and digital videocasts produced from the 1920s through 2009, with the majority shot prior to the 1960s. All are devoted to health concerns and include material on medicine and public health. Materials range from ideological, documentary, educational, and training films to American war propaganda. The intended audience is diverse and includes military personnel, health professionals, and the general public.

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History of Medicine Introduction Malaria was historically a major threat to the health of the Chinese people. In 1950, over 30 million Chinese people suffered from malaria and one percent of them died. The Chinese government launched national campaigns against malaria in the early 1950s. Programs of malaria control were integrated in the general rural development of land reclamation, irrigation construction, and improvement of sanitary conditions for both humans and livestock. While timely treatment of malaria is essential, the anti-malaria campaigns strongly emphasized preventive methods, as "prevention first" was the health policy in the 1950s-1980s.

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History of Medicine Introduction The National Library of Medicine has recently acquired a large collection of Chinese Public Health materials, about seven thousand items produced from early 20th century to the year of SARS. The collection has a wide range of media presentations: posters, health newsletters, health newspapers, paintings, pharmaceutical advertisements, calendars, children's chess games, jigsaw puzzles on health topics, playing cards on SARS, lantern slides, negatives, photographs, and health award certificates, as well as books and journals. These materials present rich visual representations of public health concerns which were closely tied to the political, social, economic, and even military engagements of China during different time periods.

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History of Medicine Exhibition Introduction This online exhibit is designed to introduce you to the history of images used in public health posters in the twentieth century. It utilizes the world's largest collection of poster art dealing with questions of health in the United States, housed at the National Library of Medicine. Many of these images can also be viewed through the Images from the History of Medicine (IHM) homepage. The exhibit is divided into two sections that focus on infectious diseases and environmental health concerns, revealing how posters provide an effective medium for communicating information about disease, identifying risk factors, and promoting behavioral change.

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This on-line version of Here Today, Here Tomorrow... presents a variety of printed medical ephemera from the collections of William H. Helfand and the National Library of Medicine. The exhibit was held at the National Library of Medicine, Bethesda, Maryland, May 22 through September 11, 1995.

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African Political Ephemera and Realia Project Search Browse The African Political Ephemera and Realia Project is an online collection of ephemeral material - pamphlets, t-shirts, cloths, posters, to name just a few examples - that documents the material culture of politics in Sub-Saharan Africa. Ephemeral political material often does not find its way into institutional collections either because the material is discarded before it draws the attention of collectors, because it is too popular and mass-produced to merit consideration as art, or because it does not fit easily (either physically or intellectually) into the book- and manuscript-based realm of libraries.

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About the Alfredo Montalvo Bolivian Digital Pamphlets Collection This collection of 715 digitized works comes principally from a donation made to Cornell by the Bolivian bookseller, Alfredo Montalvo, who has supplied the university with library materials for over a quarter century. The pamphlets document a century of Bolivian literate culture, beginning in 1848. They show a nation's struggle to establish viable institutions, to develop its economy, to educate its children and the back and forth of political argument. In their aggregate these pamphlets capture the energy of the Bolivian people-sometimes misdirected, often contentious, but never quiescent. Readers will also want to consult complimentary collections of Bolivian pamphlets.

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Guns, tanks, and bombs were the principal weapons of World War II, but there were other, more subtle forms of warfare as well. Words, posters, and films waged a constant battle for the hearts and minds of the American citizenry just as surely as military weapons engaged the enemy. Persuading the American public became a wartime industry, almost as important as the manufacturing of bullets and planes. The Government launched an aggressive propaganda campaign with clearly articulated goals and strategies to galvanize public support, and it recruited some of the nation's foremost intellectuals, artists, and filmmakers to wage the war on that front.

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This exhibition of the ephemera of trade in the British Isles from 1654 to the 1860s draws primarily on the John Johnson Collection of Printed Ephemera in the Bodleian Library. Trade cards and bill headings, in spite their small format, contain a wealth of information both in their textual and iconographic content.

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About About the Collection The John Johnson Collection of Printed Ephemera offers a fresh view of British history through primary, uninterpreted printed documents which, produced for short-term use, have survived by chance. The Collection is strongest in the 18th to early 20th centuries but also contains earlier documents. Physically arranged in some 700 subject headings, it is searchable in myriad ways through detailed cataloguing, selective OCR and digitisation. The John Johnson Collection is one of the Special Collections of the Bodleian Library and it is part of the department of Rare Books and Printed Ephemera .

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Posters from the Conservative Party Archive representing election publicity throughout the 20th century up to recent times. Conservative Party Archive: Poster Collection
All images are copyright the Bodleian Library and are free for private use and teaching provided you acknowledge the source. A full copyright statement and a permissions form for all other uses, including publication, are available here. Higher resolution images are available via the Bodleian Library Imaging Services.

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The John Johnson Collection About Introduction The John Johnson Collection is the product of a unique partnership between the Bodleian Library and ProQuest to conserve, catalogue and digitise more than 65,000 items drawn from the Bodleian's John Johnson Collection of Printed Ephemera. The project, which has been funded by the Joint Information Systems Committee (JISC) through its Digitisation Programme , broadens access to a wide array of rare or unique archival materials documenting various aspects of everyday life in Britain in the eighteenth, nineteenth and early twentieth centuries.

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The Thomas Fisher Rare Book Library has extensive holdings of Canadian pamphlets and broadsides in a great diversity of subject areas from agriculture and land settlement to politics and government to education, temperance, transportation, natural resources, and the arts. The collection encompasses examples from the earliest period of printing in Canada, such as the 1763 prospectus for the Quebec Gazette, to a 1930 price list of officer's uniforms issued by the Montreal firm of W. Scully. Within the broad class of pamphlets and broadsides a variety of genres is represented, including programs, campaign literature, catalogues, reports, and many forms of advertising. The collection includes items in English, French, German and several aboriginal languages.

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The late James McKegney, Professor of Spanish at the University of Waterloo for more than thirty years, passed away in 1981 and left to his heirs one of the most important research collections pertaining to the independence movement in Mexico, 1789-1828. The research materials, compiled between 1965 and 1980, consist of a bibliographic database of more than 11,000 citations and over 1,150 photocopies of pamphlets listed in the database. This database and the accompanying documents are one of the most important archival sources in the world for the study of the political, social and cultural aspects of the independence movement in Mexico.

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Florida Promotional Materials Attracting people to Florida has always been an integral part of the state's developmental goals. The Florida Promotional Materials collection consists of a variety of promotional materials designed to draw tourists and settlers to the state. Included are numerous brochures, maps, and clippings that highlight historical sites such as the Barnacle Museum. Also featured are hotels, important for their historical and practical value, and recreational opportunities.

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