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: Business & Reference » Advertising, Marketing & PR
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Category: Advertising, Marketing & PR, Printing

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This exhibition of the ephemera of trade in the British Isles from 1654 to the 1860s draws primarily on the John Johnson Collection of Printed Ephemera in the Bodleian Library. Trade cards and bill headings, in spite their small format, contain a wealth of information both in their textual and iconographic content.

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Historical Collections Exhibit As new consumer markets developed following the Civil War, the advertising trade card met the need for an effective national advertising medium and heralded the arrival of an extraordinary variety of manufactured goods newly available to the American public. An exhibition organized by the Historical Collections Department of Baker Library. Search Catalog records for 1,000 of Baker Library's advertising trade cards, with accompanying digital images, are now available through the Visual Information Access (VIA) system, an online catalog of visual resources at Harvard. Baker Library holds more than 8,000 trade cards representing the full range of products and businesses advertised through this medium from the 1870s through the 1890s.

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