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: Business & Reference » Advertising, Marketing & PR

Category: Advertising, Marketing & PR

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244 posters and ephemera in both b&w and color Cite as: Philippe Zoummeroff Collection of May 1968, Beinecke Rare Book and Manuscript Library, Yale University The Postwar Avant-Garde and the Culture of Protest, 1945 to 1968 and Beyond Thursday, October 1, 2009 - Saturday, December 19, 2009 Share |

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The Gerrit Smith Broadside and Pamplet Collection Using the Collection The collection of broadsides and pamphlets can be accessed via the Library's CONTENTdm server and can be browsed as well as being fully searchable by keyword, title, series title, and author. Collection Searches About the Collection Included among the publications authored by Gerrit Smith are various circulars, speeches, sermons, and tracts which deal with such topics as abolition, suffrage, temperance, transportation, and the postal system. With this project, we can now provide full text access to 214 of these important publications.

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Patent medicine is the term given to various medical compounds sold under a variety of names and labels, though they were for the most part actually trademarked medicines, not patented. In ancient times, such medicine was called nostrum remedium, "our remedy" in Latin, hence the name "nostrum"; it is a medicine whose efficacy is questionable and whose ingredients are usually kept secret.

The trade cards are small, colorfully illustrated advertising cards touting a particular medicine and its many cures. The illustrations often have little to do with any of the ailments purported to be cured. They were pure advertising and very collectible. The era of patent medicine began to unravel in the U.S. with the passage of the first Pure Food and Drug Act in 1906.

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DIGITAL COLLECTIONS About the Collection The Leonard Brecher Tobacco and Chewing Gum Card Collection contains 154 digital images of baseball cards from the early 20th century. Tobacco, candy, and chewing gum companies printed trade cards or advertising cards to include with their products. Cards in this digital collection come from the American Tobacco Company, American Caramel Company, Colgan Gum Company (of Louisville, Kentucky), John H. Dockman & Sons, and the Standard Caramel Company, and primarily date between 1909 and 1911. Received by the University of Louisville Art Library in 1969 as a donation from Leonard Brecher, the collection contains 356 baseball cards and 86 cards with bird images. Of these, 154 of the baseball cards are included in the digital collection.

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Florida Promotional Materials Attracting people to Florida has always been an integral part of the state's developmental goals. The Florida Promotional Materials collection consists of a variety of promotional materials designed to draw tourists and settlers to the state. Included are numerous brochures, maps, and clippings that highlight historical sites such as the Barnacle Museum. Also featured are hotels, important for their historical and practical value, and recreational opportunities.

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The late James McKegney, Professor of Spanish at the University of Waterloo for more than thirty years, passed away in 1981 and left to his heirs one of the most important research collections pertaining to the independence movement in Mexico, 1789-1828. The research materials, compiled between 1965 and 1980, consist of a bibliographic database of more than 11,000 citations and over 1,150 photocopies of pamphlets listed in the database. This database and the accompanying documents are one of the most important archival sources in the world for the study of the political, social and cultural aspects of the independence movement in Mexico.

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The Thomas Fisher Rare Book Library has extensive holdings of Canadian pamphlets and broadsides in a great diversity of subject areas from agriculture and land settlement to politics and government to education, temperance, transportation, natural resources, and the arts. The collection encompasses examples from the earliest period of printing in Canada, such as the 1763 prospectus for the Quebec Gazette, to a 1930 price list of officer's uniforms issued by the Montreal firm of W. Scully. Within the broad class of pamphlets and broadsides a variety of genres is represented, including programs, campaign literature, catalogues, reports, and many forms of advertising. The collection includes items in English, French, German and several aboriginal languages.

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The John Johnson Collection About Introduction The John Johnson Collection is the product of a unique partnership between the Bodleian Library and ProQuest to conserve, catalogue and digitise more than 65,000 items drawn from the Bodleian's John Johnson Collection of Printed Ephemera. The project, which has been funded by the Joint Information Systems Committee (JISC) through its Digitisation Programme , broadens access to a wide array of rare or unique archival materials documenting various aspects of everyday life in Britain in the eighteenth, nineteenth and early twentieth centuries.

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Posters from the Conservative Party Archive representing election publicity throughout the 20th century up to recent times. Conservative Party Archive: Poster Collection
All images are copyright the Bodleian Library and are free for private use and teaching provided you acknowledge the source. A full copyright statement and a permissions form for all other uses, including publication, are available here. Higher resolution images are available via the Bodleian Library Imaging Services.

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About About the Collection The John Johnson Collection of Printed Ephemera offers a fresh view of British history through primary, uninterpreted printed documents which, produced for short-term use, have survived by chance. The Collection is strongest in the 18th to early 20th centuries but also contains earlier documents. Physically arranged in some 700 subject headings, it is searchable in myriad ways through detailed cataloguing, selective OCR and digitisation. The John Johnson Collection is one of the Special Collections of the Bodleian Library and it is part of the department of Rare Books and Printed Ephemera .

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This exhibition of the ephemera of trade in the British Isles from 1654 to the 1860s draws primarily on the John Johnson Collection of Printed Ephemera in the Bodleian Library. Trade cards and bill headings, in spite their small format, contain a wealth of information both in their textual and iconographic content.

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Guns, tanks, and bombs were the principal weapons of World War II, but there were other, more subtle forms of warfare as well. Words, posters, and films waged a constant battle for the hearts and minds of the American citizenry just as surely as military weapons engaged the enemy. Persuading the American public became a wartime industry, almost as important as the manufacturing of bullets and planes. The Government launched an aggressive propaganda campaign with clearly articulated goals and strategies to galvanize public support, and it recruited some of the nation's foremost intellectuals, artists, and filmmakers to wage the war on that front.

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About the Alfredo Montalvo Bolivian Digital Pamphlets Collection This collection of 715 digitized works comes principally from a donation made to Cornell by the Bolivian bookseller, Alfredo Montalvo, who has supplied the university with library materials for over a quarter century. The pamphlets document a century of Bolivian literate culture, beginning in 1848. They show a nation's struggle to establish viable institutions, to develop its economy, to educate its children and the back and forth of political argument. In their aggregate these pamphlets capture the energy of the Bolivian people-sometimes misdirected, often contentious, but never quiescent. Readers will also want to consult complimentary collections of Bolivian pamphlets.

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African Political Ephemera and Realia Project Search Browse The African Political Ephemera and Realia Project is an online collection of ephemeral material - pamphlets, t-shirts, cloths, posters, to name just a few examples - that documents the material culture of politics in Sub-Saharan Africa. Ephemeral political material often does not find its way into institutional collections either because the material is discarded before it draws the attention of collectors, because it is too popular and mass-produced to merit consideration as art, or because it does not fit easily (either physically or intellectually) into the book- and manuscript-based realm of libraries.

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This on-line version of Here Today, Here Tomorrow... presents a variety of printed medical ephemera from the collections of William H. Helfand and the National Library of Medicine. The exhibit was held at the National Library of Medicine, Bethesda, Maryland, May 22 through September 11, 1995.

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History of Medicine Exhibition Introduction This online exhibit is designed to introduce you to the history of images used in public health posters in the twentieth century. It utilizes the world's largest collection of poster art dealing with questions of health in the United States, housed at the National Library of Medicine. Many of these images can also be viewed through the Images from the History of Medicine (IHM) homepage. The exhibit is divided into two sections that focus on infectious diseases and environmental health concerns, revealing how posters provide an effective medium for communicating information about disease, identifying risk factors, and promoting behavioral change.

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History of Medicine Introduction The National Library of Medicine has recently acquired a large collection of Chinese Public Health materials, about seven thousand items produced from early 20th century to the year of SARS. The collection has a wide range of media presentations: posters, health newsletters, health newspapers, paintings, pharmaceutical advertisements, calendars, children's chess games, jigsaw puzzles on health topics, playing cards on SARS, lantern slides, negatives, photographs, and health award certificates, as well as books and journals. These materials present rich visual representations of public health concerns which were closely tied to the political, social, economic, and even military engagements of China during different time periods.

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History of Medicine Introduction Malaria was historically a major threat to the health of the Chinese people. In 1950, over 30 million Chinese people suffered from malaria and one percent of them died. The Chinese government launched national campaigns against malaria in the early 1950s. Programs of malaria control were integrated in the general rural development of land reclamation, irrigation construction, and improvement of sanitary conditions for both humans and livestock. While timely treatment of malaria is essential, the anti-malaria campaigns strongly emphasized preventive methods, as "prevention first" was the health policy in the 1950s-1980s.

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History of Medicine Guide to Tropical Disease Motion Pictures and Audiovisuals Introduction The Tropical Disease Motion Picture and Audiovisual Collection is comprised of films, videorecordings, and digital videocasts produced from the 1920s through 2009, with the majority shot prior to the 1960s. All are devoted to health concerns and include material on medicine and public health. Materials range from ideological, documentary, educational, and training films to American war propaganda. The intended audience is diverse and includes military personnel, health professionals, and the general public.

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History of Medicine Public Health And War Public health and war have long been close companions, and maybe strange bedfellows. Starting with the Crimean War, and then the first terrible round of "modern wars" -- the American Civil War, the Franco-Prussian War and World War I -- military officials and civilian leaders called on health professionals and volunteers to help mobilize and protect military forces and civilian populations. Health professionals and volunteers, in turn, viewed war as an opportunity to test and implement their theories, as an opportunity to use newly discovered knowledge and newly invented technologies -- and eagerly jumped on war bandwagons to advance their professional, scientific, political and ideological goals.

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History of Medicine Chinese medicinal compounds were recorded as early as the Han dynasty, 2,000 years ago. Beginning in the 1880s, Western companies – notably Bayer, Hoechst (now Aventis), and Eli Lilly – challenged traditional medicine with the resources of modern capitalism. In turn, Chinese companies entered the new commercial markets: the Tianjin Pharmaceutical Factory, founded in 1921, used western methods to produce and market traditional Chinese medicines. The sheets shown here advertise a mix of European and Asian products, using ideal feminine and masculine images as well as the Tian An Men (Gate of Heavenly Peace). Ads for progesterone and methyltestosterone show the appeal of potent over-the-counter hormone therapies. 21 April 2010

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