Category: Business & Reference, Marketing
Historical Collections Exhibit As new consumer markets developed following the Civil War, the advertising trade card met the need for an effective national advertising medium and heralded the arrival of an extraordinary variety of manufactured goods newly available to the American public. An exhibition organized by the Historical Collections Department of Baker Library. Search Catalog records for 1,000 of Baker Library's advertising trade cards, with accompanying digital images, are now available through the Visual Information Access (VIA) system, an online catalog of visual resources at Harvard. Baker Library holds more than 8,000 trade cards representing the full range of products and businesses advertised through this medium from the 1870s through the 1890s.
The New York Real Estate Brochure Collection, housed in Avery Architectural & Fine Arts Library's Classics Department , consists of over 9,200 advertising brochures, floor plans, price lists, and related materials that document residential and commercial real estate development in the five boroughs of New York and outlying vicinities from the 1920s to the 1970s. The majority of the collection is offerings for apartment and other residential spaces. This collection of ephemeral advertising material constitutes an invaluable resource for researching New York City architecture. The brochures and related materials provide architects' and agents' names, illustrate interior and exterior views of buildings, display typical floor plans, and list prominent features of the buildings.