Category: Advertising, Marketing & PR, China
History of Medicine Introduction The National Library of Medicine has recently acquired a large collection of Chinese Public Health materials, about seven thousand items produced from early 20th century to the year of SARS. The collection has a wide range of media presentations: posters, health newsletters, health newspapers, paintings, pharmaceutical advertisements, calendars, children's chess games, jigsaw puzzles on health topics, playing cards on SARS, lantern slides, negatives, photographs, and health award certificates, as well as books and journals. These materials present rich visual representations of public health concerns which were closely tied to the political, social, economic, and even military engagements of China during different time periods.
History of Medicine Introduction Malaria was historically a major threat to the health of the Chinese people. In 1950, over 30 million Chinese people suffered from malaria and one percent of them died. The Chinese government launched national campaigns against malaria in the early 1950s. Programs of malaria control were integrated in the general rural development of land reclamation, irrigation construction, and improvement of sanitary conditions for both humans and livestock. While timely treatment of malaria is essential, the anti-malaria campaigns strongly emphasized preventive methods, as "prevention first" was the health policy in the 1950s-1980s.
History of Medicine Chinese medicinal compounds were recorded as early as the Han dynasty, 2,000 years ago. Beginning in the 1880s, Western companies – notably Bayer, Hoechst (now Aventis), and Eli Lilly – challenged traditional medicine with the resources of modern capitalism. In turn, Chinese companies entered the new commercial markets: the Tianjin Pharmaceutical Factory, founded in 1921, used western methods to produce and market traditional Chinese medicines. The sheets shown here advertise a mix of European and Asian products, using ideal feminine and masculine images as well as the Tian An Men (Gate of Heavenly Peace). Ads for progesterone and methyltestosterone show the appeal of potent over-the-counter hormone therapies. 21 April 2010
History of Medicine Introduction 引言 Tuberculosis was one of the major epidemic diseases in 20th-century China, along with smallpox, malaria, cholera, schistosomiasis, and other epidemics. Organized efforts to fight the disease began in 1933 when the National Anti-Tuberculosis Association of China was established. From 1950 through 1980, the Chinese government launched anti-tuberculosis campaigns as part of the national public health movement. The Anti-TB Association and the Red Cross played important roles in the health education campaigns. Health posters became an important tool to disseminate health knowledge and methods of prevention and treatment. The campaigns, along with the universal free healthcare, led to a significant decline of tuberculosis.