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: Business & Reference » Advertising, Marketing & PR

Category: Advertising, Marketing & PR

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History of Medicine Introduction 引言 Tuberculosis was one of the major epidemic diseases in 20th-century China, along with smallpox, malaria, cholera, schistosomiasis, and other epidemics. Organized efforts to fight the disease began in 1933 when the National Anti-Tuberculosis Association of China was established. From 1950 through 1980, the Chinese government launched anti-tuberculosis campaigns as part of the national public health movement. The Anti-TB Association and the Red Cross played important roles in the health education campaigns. Health posters became an important tool to disseminate health knowledge and methods of prevention and treatment. The campaigns, along with the universal free healthcare, led to a significant decline of tuberculosis.

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History of Medicine About a hundred years ago, public health took a visual turn. In an era of devastating epidemic and endemic infectious disease, health professionals began to organize coordinated campaigns that sought to mobilize public action through eye-catching wall posters, illustrated pamphlets, motion pictures, and glass slide projections. Impressed by the images of mass media that increasingly saturated the world around them, health campaigners were inspired to present new figures of contagion, and recycle old ones, using modernist aesthetics, graphic manipulations, humor, dramatic lighting, painterly abstraction, distortions of perspective, and other visual strategies.

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A project of the Anne S. K. Brown Military Collection Box A Brown University Library Providence, RI 02912 Tel.: (401) 863-2414 ASKB@Brown.edu Developed & hosted by Center for Digital Initiatives Box A Brown University Library Providence, RI 02912 cdi@brown.edu The Collection The Napoleonic satires housed in the Anne S. K. Brown Military collection of the John Hay Library represent several important gifts made to the library in the 20th century. In addition to the Napoleonic satires located in the military collection bequeathed by Ms. Brown, Paul Revere Bullard (Class of 1897) and William H. Hoffman contributed a variety of significant objects with a Napoleonic theme.

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About This Collection This database comprises sheet music from the McLellan Lincoln Collection at the John Hay Library and includes material written between 1859 and 1923. Music written about Lincoln ranges from popular song to compositions for orchestral performance. Although the focus is on Abraham Lincoln, these pieces offer an important resource for understanding the popular context of Lincoln’s life and presidency and, later, the significance of his legacy in American life. Between 1859 and 1865, popular music about Abraham Lincoln proliferated. Much more than simply suggesting 19th century musical fashions, Lincoln songs are an important source for understanding popular attitudes towards the Illinois candidate, later the 16th President, and his policy agenda.

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Center for Digital Scholarship Box A, Brown University Providence, RI 02912 About This Collection Lincoln broadsides were created and used to advertise and educate Americans about, as well as to commemorate, the Sixteenth President of the United States. They document the didactic use of Lincoln's image in the public sphere and suggest Lincoln's important place in American culture as a national role model to citizens at all levels of society. Adult and child, manufacturer, seller and purchaser, artist and businessman, private civic organization and public institution — all are represented as producers and consumers of the print materials included in this collection.

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Kirk Collection Box A Brown University Library Providence, RI 02912 Tovah Reis Developed & hosted by Center for Digital Initiatives Box A Brown University Library Providence, RI 02912 cdi@brown.edu About This Collection The digitized items in the Alcohol, Temperance and Prohibition Collection are from the Alcoholism and Addiction Studies Collection , as well as from various collections in the Brown University Library — broadsides, sheet music, pamphlets and government publications.

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About the collection The AIDS Poster Collection consists of 625 posters from 44 countries including Australia , Austria , Canada , China (and Hong Kong ), Costa Rica , France , Germany , India , Japan , Luxembourg , Martinique , the Netherlands , New Zealand , Papua New Guinea , Poland , Portugal , Spain , Switzerland , Tahiti , Uganda , the United Kingdom , and the United States . The posters were issued by a variety of institutions and organizations to educate and warn people about AIDS and to offer advice and information in visual form. Some are more blunt and graphic than others, and they come in many styles.

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Online Campaign Literature Archive Every American election produces thousands of campaign flyers, pamphlets, posters, and bumper stickers, generally called "campaign literature." These documents provide an important record of the campaign, its participants, issues, and tactics. Despite this value, the small size, short production period, and irregular distribution of the documents, all outside the bounds of the traditional publishing industry, put most campaign literature beyond the scope of standard library collections. These materials are seldom saved for posterity.

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The pamphlets digitized here comprise a very small part of a much larger collection of pamphlets owned by the Labadie Collection on the topic of anarchism. In order to maintain a simple way for the project to continue, the pamphlets were chosen for this project in call number order, rather than by level of intellectual or historical significance. These pamphlets were first cataloged in 1982 with funding from the NEH using local subject headings and call numbers. Later, the pamphlets were added to the University of Michigan Library's online catalog MIRLYN , making them much more widely accessible. It is our intention to eventually digitize the remainder of the pamphlets as time and resources permit. Currently, there are almost 600 pamphlets available online.

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Propaganda – A Weapon of War is a small snapshot of Second World War propaganda that can be found in the National Library of Scotland’s collections.

Between 1939 and 1945, both Allied and Axis Governments greatly influenced wartime behaviour and attitudes through propaganda. This took various forms: the printed word and pictorial leaflets, radio broadcasts and cinema and poster campaigns.

White propaganda was mostly practical information intended for the Home Front. Black propaganda targeted enemy morale, and there was a strong Scottish involvement in the clandestine organisation that developed it – the Political Warfare Executive.

On this website you'll find examples of British Government propaganda, from 'Make do and Mend' to 'Tag und Nacht'.

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Welcome to the website where you can find out what was happening in Edinburgh's Theatre Royal at the start of the 19th century.

The Theatre Royal was extremely important in the revival of Scottish culture during this period, and is often associated with popular stage adaptations of novels by Sir Walter Scott. We have digitised a selection of over 240 playbills, which were used to advertise performances and events, using originals in the collection of the National Library of Scotland.

Search or browse the playbills to see who performed in a particular play or which musical events were scheduled for the same night. We provide a list of further reading and links to living theatres in Scotland today.

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Mapmaking and printing from 1820 to 2002

The Bartholomew Archive is the remarkable record of the Edinburgh-based firm of map engravers, printers and publishers, John Bartholomew & Son Ltd. It is one of the most extensive cartographic archives available for research in a public institution.

Members of the Bartholomew family were engaged in map-making from the first known map engraving work of George Bartholomew in 1825. John Bartholomew junior started printing operations before 1870. For more than a century afterwards the Bartholomew firm specialised in high-quality map production.
Importance of the archive

The Bartholomew Archive enables us to:

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Historical Collections Exhibit As new consumer markets developed following the Civil War, the advertising trade card met the need for an effective national advertising medium and heralded the arrival of an extraordinary variety of manufactured goods newly available to the American public. An exhibition organized by the Historical Collections Department of Baker Library. Search Catalog records for 1,000 of Baker Library's advertising trade cards, with accompanying digital images, are now available through the Visual Information Access (VIA) system, an online catalog of visual resources at Harvard. Baker Library holds more than 8,000 trade cards representing the full range of products and businesses advertised through this medium from the 1870s through the 1890s.

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