Category: Advertising, Marketing & PR, English, University of Louisville, United States

DIGITAL COLLECTIONS About the Collection The Leonard Brecher Tobacco and Chewing Gum Card Collection contains 154 digital images of baseball cards from the early 20th century. Tobacco, candy, and chewing gum companies printed trade cards or advertising cards to include with their products. Cards in this digital collection come from the American Tobacco Company, American Caramel Company, Colgan Gum Company (of Louisville, Kentucky), John H. Dockman & Sons, and the Standard Caramel Company, and primarily date between 1909 and 1911. Received by the University of Louisville Art Library in 1969 as a donation from Leonard Brecher, the collection contains 356 baseball cards and 86 cards with bird images. Of these, 154 of the baseball cards are included in the digital collection.