Category: Advertising, Marketing & PR, Medicine
Results
Patent medicine is the term given to various medical compounds sold under a variety of names and labels, though they were for the most part actually trademarked medicines, not patented. In ancient times, such medicine was called nostrum remedium, "our remedy" in Latin, hence the name "nostrum"; it is a medicine whose efficacy is questionable and whose ingredients are usually kept secret.
The trade cards are small, colorfully illustrated advertising cards touting a particular medicine and its many cures. The illustrations often have little to do with any of the ailments purported to be cured. They were pure advertising and very collectible. The era of patent medicine began to unravel in the U.S. with the passage of the first Pure Food and Drug Act in 1906.
History of Medicine Introduction The National Library of Medicine has recently acquired a large collection of Chinese Public Health materials, about seven thousand items produced from early 20th century to the year of SARS. The collection has a wide range of media presentations: posters, health newsletters, health newspapers, paintings, pharmaceutical advertisements, calendars, children's chess games, jigsaw puzzles on health topics, playing cards on SARS, lantern slides, negatives, photographs, and health award certificates, as well as books and journals. These materials present rich visual representations of public health concerns which were closely tied to the political, social, economic, and even military engagements of China during different time periods.
History of Medicine Introduction Malaria was historically a major threat to the health of the Chinese people. In 1950, over 30 million Chinese people suffered from malaria and one percent of them died. The Chinese government launched national campaigns against malaria in the early 1950s. Programs of malaria control were integrated in the general rural development of land reclamation, irrigation construction, and improvement of sanitary conditions for both humans and livestock. While timely treatment of malaria is essential, the anti-malaria campaigns strongly emphasized preventive methods, as "prevention first" was the health policy in the 1950s-1980s.
History of Medicine Guide to Tropical Disease Motion Pictures and Audiovisuals Introduction The Tropical Disease Motion Picture and Audiovisual Collection is comprised of films, videorecordings, and digital videocasts produced from the 1920s through 2009, with the majority shot prior to the 1960s. All are devoted to health concerns and include material on medicine and public health. Materials range from ideological, documentary, educational, and training films to American war propaganda. The intended audience is diverse and includes military personnel, health professionals, and the general public.
History of Medicine Public Health And War Public health and war have long been close companions, and maybe strange bedfellows. Starting with the Crimean War, and then the first terrible round of "modern wars" -- the American Civil War, the Franco-Prussian War and World War I -- military officials and civilian leaders called on health professionals and volunteers to help mobilize and protect military forces and civilian populations. Health professionals and volunteers, in turn, viewed war as an opportunity to test and implement their theories, as an opportunity to use newly discovered knowledge and newly invented technologies -- and eagerly jumped on war bandwagons to advance their professional, scientific, political and ideological goals.
History of Medicine Chinese medicinal compounds were recorded as early as the Han dynasty, 2,000 years ago. Beginning in the 1880s, Western companies – notably Bayer, Hoechst (now Aventis), and Eli Lilly – challenged traditional medicine with the resources of modern capitalism. In turn, Chinese companies entered the new commercial markets: the Tianjin Pharmaceutical Factory, founded in 1921, used western methods to produce and market traditional Chinese medicines. The sheets shown here advertise a mix of European and Asian products, using ideal feminine and masculine images as well as the Tian An Men (Gate of Heavenly Peace). Ads for progesterone and methyltestosterone show the appeal of potent over-the-counter hormone therapies. 21 April 2010
History of Medicine Introduction 引言 Tuberculosis was one of the major epidemic diseases in 20th-century China, along with smallpox, malaria, cholera, schistosomiasis, and other epidemics. Organized efforts to fight the disease began in 1933 when the National Anti-Tuberculosis Association of China was established. From 1950 through 1980, the Chinese government launched anti-tuberculosis campaigns as part of the national public health movement. The Anti-TB Association and the Red Cross played important roles in the health education campaigns. Health posters became an important tool to disseminate health knowledge and methods of prevention and treatment. The campaigns, along with the universal free healthcare, led to a significant decline of tuberculosis.
About the collection The AIDS Poster Collection consists of 625 posters from 44 countries including Australia , Austria , Canada , China (and Hong Kong ), Costa Rica , France , Germany , India , Japan , Luxembourg , Martinique , the Netherlands , New Zealand , Papua New Guinea , Poland , Portugal , Spain , Switzerland , Tahiti , Uganda , the United Kingdom , and the United States . The posters were issued by a variety of institutions and organizations to educate and warn people about AIDS and to offer advice and information in visual form. Some are more blunt and graphic than others, and they come in many styles.
