Category: Advertising, Marketing & PR, Text, Ephemera
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The John Johnson Collection About Introduction The John Johnson Collection is the product of a unique partnership between the Bodleian Library and ProQuest to conserve, catalogue and digitise more than 65,000 items drawn from the Bodleian's John Johnson Collection of Printed Ephemera. The project, which has been funded by the Joint Information Systems Committee (JISC) through its Digitisation Programme , broadens access to a wide array of rare or unique archival materials documenting various aspects of everyday life in Britain in the eighteenth, nineteenth and early twentieth centuries.
This exhibition of the ephemera of trade in the British Isles from 1654 to the 1860s draws primarily on the John Johnson Collection of Printed Ephemera in the Bodleian Library. Trade cards and bill headings, in spite their small format, contain a wealth of information both in their textual and iconographic content.
Guns, tanks, and bombs were the principal weapons of World War II, but there were other, more subtle forms of warfare as well. Words, posters, and films waged a constant battle for the hearts and minds of the American citizenry just as surely as military weapons engaged the enemy. Persuading the American public became a wartime industry, almost as important as the manufacturing of bullets and planes. The Government launched an aggressive propaganda campaign with clearly articulated goals and strategies to galvanize public support, and it recruited some of the nation's foremost intellectuals, artists, and filmmakers to wage the war on that front.
