Category: Advertising, Marketing & PR, Image, United States
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244 posters and ephemera in both b&w and color Cite as: Philippe Zoummeroff Collection of May 1968, Beinecke Rare Book and Manuscript Library, Yale University The Postwar Avant-Garde and the Culture of Protest, 1945 to 1968 and Beyond Thursday, October 1, 2009 - Saturday, December 19, 2009 Share |
Patent medicine is the term given to various medical compounds sold under a variety of names and labels, though they were for the most part actually trademarked medicines, not patented. In ancient times, such medicine was called nostrum remedium, "our remedy" in Latin, hence the name "nostrum"; it is a medicine whose efficacy is questionable and whose ingredients are usually kept secret.
The trade cards are small, colorfully illustrated advertising cards touting a particular medicine and its many cures. The illustrations often have little to do with any of the ailments purported to be cured. They were pure advertising and very collectible. The era of patent medicine began to unravel in the U.S. with the passage of the first Pure Food and Drug Act in 1906.
DIGITAL COLLECTIONS About the Collection The Leonard Brecher Tobacco and Chewing Gum Card Collection contains 154 digital images of baseball cards from the early 20th century. Tobacco, candy, and chewing gum companies printed trade cards or advertising cards to include with their products. Cards in this digital collection come from the American Tobacco Company, American Caramel Company, Colgan Gum Company (of Louisville, Kentucky), John H. Dockman & Sons, and the Standard Caramel Company, and primarily date between 1909 and 1911. Received by the University of Louisville Art Library in 1969 as a donation from Leonard Brecher, the collection contains 356 baseball cards and 86 cards with bird images. Of these, 154 of the baseball cards are included in the digital collection.
Florida Promotional Materials Attracting people to Florida has always been an integral part of the state's developmental goals. The Florida Promotional Materials collection consists of a variety of promotional materials designed to draw tourists and settlers to the state. Included are numerous brochures, maps, and clippings that highlight historical sites such as the Barnacle Museum. Also featured are hotels, important for their historical and practical value, and recreational opportunities.
Guns, tanks, and bombs were the principal weapons of World War II, but there were other, more subtle forms of warfare as well. Words, posters, and films waged a constant battle for the hearts and minds of the American citizenry just as surely as military weapons engaged the enemy. Persuading the American public became a wartime industry, almost as important as the manufacturing of bullets and planes. The Government launched an aggressive propaganda campaign with clearly articulated goals and strategies to galvanize public support, and it recruited some of the nation's foremost intellectuals, artists, and filmmakers to wage the war on that front.
About the Alfredo Montalvo Bolivian Digital Pamphlets Collection This collection of 715 digitized works comes principally from a donation made to Cornell by the Bolivian bookseller, Alfredo Montalvo, who has supplied the university with library materials for over a quarter century. The pamphlets document a century of Bolivian literate culture, beginning in 1848. They show a nation's struggle to establish viable institutions, to develop its economy, to educate its children and the back and forth of political argument. In their aggregate these pamphlets capture the energy of the Bolivian people-sometimes misdirected, often contentious, but never quiescent. Readers will also want to consult complimentary collections of Bolivian pamphlets.
African Political Ephemera and Realia Project Search Browse The African Political Ephemera and Realia Project is an online collection of ephemeral material - pamphlets, t-shirts, cloths, posters, to name just a few examples - that documents the material culture of politics in Sub-Saharan Africa. Ephemeral political material often does not find its way into institutional collections either because the material is discarded before it draws the attention of collectors, because it is too popular and mass-produced to merit consideration as art, or because it does not fit easily (either physically or intellectually) into the book- and manuscript-based realm of libraries.
This on-line version of Here Today, Here Tomorrow... presents a variety of printed medical ephemera from the collections of William H. Helfand and the National Library of Medicine. The exhibit was held at the National Library of Medicine, Bethesda, Maryland, May 22 through September 11, 1995.
History of Medicine Exhibition Introduction This online exhibit is designed to introduce you to the history of images used in public health posters in the twentieth century. It utilizes the world's largest collection of poster art dealing with questions of health in the United States, housed at the National Library of Medicine. Many of these images can also be viewed through the Images from the History of Medicine (IHM) homepage. The exhibit is divided into two sections that focus on infectious diseases and environmental health concerns, revealing how posters provide an effective medium for communicating information about disease, identifying risk factors, and promoting behavioral change.
History of Medicine Introduction The National Library of Medicine has recently acquired a large collection of Chinese Public Health materials, about seven thousand items produced from early 20th century to the year of SARS. The collection has a wide range of media presentations: posters, health newsletters, health newspapers, paintings, pharmaceutical advertisements, calendars, children's chess games, jigsaw puzzles on health topics, playing cards on SARS, lantern slides, negatives, photographs, and health award certificates, as well as books and journals. These materials present rich visual representations of public health concerns which were closely tied to the political, social, economic, and even military engagements of China during different time periods.
History of Medicine Introduction Malaria was historically a major threat to the health of the Chinese people. In 1950, over 30 million Chinese people suffered from malaria and one percent of them died. The Chinese government launched national campaigns against malaria in the early 1950s. Programs of malaria control were integrated in the general rural development of land reclamation, irrigation construction, and improvement of sanitary conditions for both humans and livestock. While timely treatment of malaria is essential, the anti-malaria campaigns strongly emphasized preventive methods, as "prevention first" was the health policy in the 1950s-1980s.
History of Medicine Chinese medicinal compounds were recorded as early as the Han dynasty, 2,000 years ago. Beginning in the 1880s, Western companies – notably Bayer, Hoechst (now Aventis), and Eli Lilly – challenged traditional medicine with the resources of modern capitalism. In turn, Chinese companies entered the new commercial markets: the Tianjin Pharmaceutical Factory, founded in 1921, used western methods to produce and market traditional Chinese medicines. The sheets shown here advertise a mix of European and Asian products, using ideal feminine and masculine images as well as the Tian An Men (Gate of Heavenly Peace). Ads for progesterone and methyltestosterone show the appeal of potent over-the-counter hormone therapies. 21 April 2010
History of Medicine Introduction 引言 Tuberculosis was one of the major epidemic diseases in 20th-century China, along with smallpox, malaria, cholera, schistosomiasis, and other epidemics. Organized efforts to fight the disease began in 1933 when the National Anti-Tuberculosis Association of China was established. From 1950 through 1980, the Chinese government launched anti-tuberculosis campaigns as part of the national public health movement. The Anti-TB Association and the Red Cross played important roles in the health education campaigns. Health posters became an important tool to disseminate health knowledge and methods of prevention and treatment. The campaigns, along with the universal free healthcare, led to a significant decline of tuberculosis.
History of Medicine About a hundred years ago, public health took a visual turn. In an era of devastating epidemic and endemic infectious disease, health professionals began to organize coordinated campaigns that sought to mobilize public action through eye-catching wall posters, illustrated pamphlets, motion pictures, and glass slide projections. Impressed by the images of mass media that increasingly saturated the world around them, health campaigners were inspired to present new figures of contagion, and recycle old ones, using modernist aesthetics, graphic manipulations, humor, dramatic lighting, painterly abstraction, distortions of perspective, and other visual strategies.
A project of the Anne S. K. Brown Military Collection Box A Brown University Library Providence, RI 02912 Tel.: (401) 863-2414 ASKB@Brown.edu Developed & hosted by Center for Digital Initiatives Box A Brown University Library Providence, RI 02912 cdi@brown.edu The Collection The Napoleonic satires housed in the Anne S. K. Brown Military collection of the John Hay Library represent several important gifts made to the library in the 20th century. In addition to the Napoleonic satires located in the military collection bequeathed by Ms. Brown, Paul Revere Bullard (Class of 1897) and William H. Hoffman contributed a variety of significant objects with a Napoleonic theme.
Center for Digital Scholarship Box A, Brown University Providence, RI 02912 About This Collection Lincoln broadsides were created and used to advertise and educate Americans about, as well as to commemorate, the Sixteenth President of the United States. They document the didactic use of Lincoln's image in the public sphere and suggest Lincoln's important place in American culture as a national role model to citizens at all levels of society. Adult and child, manufacturer, seller and purchaser, artist and businessman, private civic organization and public institution — all are represented as producers and consumers of the print materials included in this collection.
Kirk Collection Box A Brown University Library Providence, RI 02912 Tovah Reis Developed & hosted by Center for Digital Initiatives Box A Brown University Library Providence, RI 02912 cdi@brown.edu About This Collection The digitized items in the Alcohol, Temperance and Prohibition Collection are from the Alcoholism and Addiction Studies Collection , as well as from various collections in the Brown University Library — broadsides, sheet music, pamphlets and government publications.
About the collection The AIDS Poster Collection consists of 625 posters from 44 countries including Australia , Austria , Canada , China (and Hong Kong ), Costa Rica , France , Germany , India , Japan , Luxembourg , Martinique , the Netherlands , New Zealand , Papua New Guinea , Poland , Portugal , Spain , Switzerland , Tahiti , Uganda , the United Kingdom , and the United States . The posters were issued by a variety of institutions and organizations to educate and warn people about AIDS and to offer advice and information in visual form. Some are more blunt and graphic than others, and they come in many styles.
Online Campaign Literature Archive Every American election produces thousands of campaign flyers, pamphlets, posters, and bumper stickers, generally called "campaign literature." These documents provide an important record of the campaign, its participants, issues, and tactics. Despite this value, the small size, short production period, and irregular distribution of the documents, all outside the bounds of the traditional publishing industry, put most campaign literature beyond the scope of standard library collections. These materials are seldom saved for posterity.
The pamphlets digitized here comprise a very small part of a much larger collection of pamphlets owned by the Labadie Collection on the topic of anarchism. In order to maintain a simple way for the project to continue, the pamphlets were chosen for this project in call number order, rather than by level of intellectual or historical significance. These pamphlets were first cataloged in 1982 with funding from the NEH using local subject headings and call numbers. Later, the pamphlets were added to the University of Michigan Library's online catalog MIRLYN , making them much more widely accessible. It is our intention to eventually digitize the remainder of the pamphlets as time and resources permit. Currently, there are almost 600 pamphlets available online.
Historical Collections Exhibit As new consumer markets developed following the Civil War, the advertising trade card met the need for an effective national advertising medium and heralded the arrival of an extraordinary variety of manufactured goods newly available to the American public. An exhibition organized by the Historical Collections Department of Baker Library. Search Catalog records for 1,000 of Baker Library's advertising trade cards, with accompanying digital images, are now available through the Visual Information Access (VIA) system, an online catalog of visual resources at Harvard. Baker Library holds more than 8,000 trade cards representing the full range of products and businesses advertised through this medium from the 1870s through the 1890s.
